Balance in Business originated in 1998 from the motivation to add depth, clarity, focus and authenticity to your marketing and communication

My background in a nutshell:

• Educated as a sociologist and psychologist

• Trained in market research at Censydiam, founded by the late Jan Callebaut and Hendrik Hendriks. I learned not to be satisfied with superficial answers, but to strive for a deep understanding of people's needs and behaviours.

• Living nowadays in Belgium (Antwerp): lived and worked in the past in the Netherlands. I understand better than anyone the sometimes subtle cultural differences between the two countries. This often comes in handy for research for Dutch brands in Belgium (or vice versa)

Beside market research I offer lectures and trainings in organisations about unveiling potential and creativity.
Insights and practices are based on neuroscience and meditation. More information on www.greetdom.be