Why

• Sharp(er) positioning on the market due to a clear and coherent face.

• Stronger focus on the target group(s) (and letting go of non-target groups)

• Clear direction and agreement for communication and innovation;

• Less internal, energy consuming discussions about strategy and actions

• A basis for further organizational development. Because 'Identity' goes beyond brands and marketing!

How

• A workshop with your marketing and/or management team

• Guidance in every step of the process (preparation, workshop and aftercare)

• The output of the workshop is the Identity Compass of your organization: a compact, clear document with the six elements of Identity: Reason to exist, vision, mission and promise, values, strengths and ambitions. The Identity Compass is the guiding principle for any action for your brand or organization

• Your workshop is tailor-made based on your question, needs and possibilities.
  
  
  
  Over the last years, I created an Identity compass for organizations in different areas: consumer products, the agricultural sector, healthcare, non-profit and food industry