Qualitative research: deep insights for clarity and action
Your needs
Sharpening your marketing strategy
(re) Positioning of brands
Testing communication or websites
Getting inspiration and feedback for innovation and concept development
Deepening or adjusting customer satisfaction
Exploring new markets
How
Online and face-to-face research
Individual interviews and focus groeps
25+ year experience
Specialised in in-depth motivational research
You and me
You have my full attention and commitment. I personally carry out your project from A to Z.
I take the time to explore, deepen or sharpen your questions and needs
You will receive clearly written reports. Depending on your wishes, short and summarizing , or deepened out and detailed. If desired, also supplemented with video material from the interviews or group conversations.
Insights, reports and recommendations are primarily based on shared human intelligence. If AI is used as support, you will know how and why.
I pursue the following values: depth, transparency, personal connection and authenticity.