Qualitative research: deep insights for clarity and action

Your needs

  • Sharpening your marketing strategy

  • (re) Positioning of brands

  • Testing communication or websites

  • Getting inspiration and feedback for innovation and concept development

  • Deepening or adjusting customer satisfaction

  • Exploring new markets

How

  • Online and face-to-face research

  • Individual interviews and focus groeps

  • 25+ year experience

  • Specialised in in-depth motivational research

You and me

  • You have my full attention and commitment. I personally carry out your project from A to Z.

  • I take the time to explore, deepen or sharpen your questions and needs

  • You will receive clearly written reports. Depending on your wishes, short and summarizing , or deepened out and detailed. If desired, also supplemented with video material from the interviews or group conversations.

  • Insights, reports and recommendations are primarily based on shared human intelligence. If AI is used as support, you will know how and why.

  • I pursue the following values: depth, transparency, personal connection and authenticity.