Why

Human intelligence remains essential. Only when we fully understand the people behind the numbers , we can offer our best service.

In the second half of the 1990s, I was the first to introduce interview training for researchers in The Netherlands and Belgium. I have trained in nearly all medium and large research agencies in the country.

My training goes beyond the ‘technique’ of effective interviewing; I also emphasize the mindset and mood of the interviewer, as these are crucial for creating the right atmosphere and flow, and guaranteeing the best outcome of discussions.

For researchers

• Training in interview techniques and focus groups.

• Different Reporting techniques

• Workshops on the assembly, usage, and interpretation of photo sorts
  

For marketeers

Product-, brand- and sales functions, MSL’s

• Understanding the world of the consumer/patient;

• Effective communicating